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Lara Shecter is a graphic designer writer & artist but how did she get here?

When I was a young girl, I didn't know what I wanted to be when I grew up. In fact, it was the
question I dreaded most from well-meaning adults since "I haven't a clue." was not a great
conversation starter. Eventually, I decided to follow in my father's footsteps and join the
"business" world. I dutifully studied economics at a well regarded university in preparation for a
career in a gleaming office tower in a bustling metropolitan centre.

A funny thing happened on the way to my very important business career; Instead of sticking
to my original plan, I took a detour and ended up in a dingy, three storey, ramshackle office
building on the other side of the globe working for, of all things, a magazine.

In a cramped, windowless room overflowing with too many desks, ancient computers and
incredibly quirky coworkers, my real post-graduate education began. My editor was a true
renaissance man with a sharp wit and an even sharper tongue. His love of the English
language and his innate understanding of what made a great story was matched by his eye
for fine design in all its forms. He taught me how to form a compelling narrative and how
to view shape and colour in a whole new way. Lucky for me, my boss was not my only
mentor during this time. I had the privilege of working side by side with an exceptional
photographer and also with a designer of unparalleled talent, both of whom have since
earned accolades around the globe for their individual crafts.

As the years passed it slowly it dawned on me that what I was doing could no longer be
seen as merely a detour on the path to my chosen career. I had, in fact, reached a fork
in the road and set off in a whole new direction. Previously, I had thought of work as
something that you did, but somehow it had become something that I was. In short, I
had found my passion and I never looked back.

5 Things You Should Know About Me

  • Everyday I strive to learn new things, to see the world with fresh eyes and to continually build on the knowledge I have been accumulating while working as a designer for over 15 years.
  • I like to think big, but I also know how to complete all the smaller steps needed to bring an idea to fruition. A big idea is only as strong as the many smaller parts that it rests upon.
  • I really like chocolate – a lot.
  • There are certain aspects of life where I take a 'good enough' approach (house cleaning comes to mind). When it comes to my work, however, I am a perfectionist and I put 110% into every project I take on.
  • I love what I do and I want you to love working with me. The design process can be challenging at times, but it is my goal to always keep it fun!